The exponential keeps \(\lambda\) positive. It also makes the effects multiplicative. A coefficient of 0.1 means that a one unit increase in that predictor multiplies the expected count by \(e^{0.1} \approx 1.1\).
For a Poisson distribution the variance equals the mean. So the model does not have a separate noise parameter, and it predicts more spread where it predicts larger counts.
The Poisson distribution on its own. The single parameter sets both the mean and the spread, which is why the shape changes as it moves.
The rate is the exponential of a linear function, so it can never be negative. The band is one square root of the mean, which is the Poisson standard deviation. There is no separate σ to move.
Linear regression predicts negative counts. It also puts equal weight on an error of 10 counts whether the true value is 5 or 500, which is not what we want.